Online credit card transactions
At a time when Internet security is top of
mind, understanding how an E-commerce transaction works can put a mind at
ease – at least somewhat.
You’ve either embraced the E-commerce
revolution by purchasing from your favorite online sites or you’ve sat at
your computer pondering an online purchase, credit card in hand but not
quite ready to give away that number.
Perhaps if you knew where your personal
information went, you’d be more open to buying online. If anything, you
will gain insight into what questions you can ask your E-commerce provider.
E-commerce transactions are not simple,
and of course, they vary depending on the online business you purchase from
and the method of payment you use. The credit card is the most common
payment of choice for online purchases. Thus, the process we outline here
focuses on an E-commerce transaction using a credit card.
The Scenario:
Another birthday is near and you aren’t
looking forward to that trip to the mall to pick up a gift. The hassles of
after work traffic, parking and bad weather has you dreading the idea of
shopping. The good news is you can avoid all this by making that birthday
purchase online. Your friend has hinted that he would like a particular
painting that is available from an online site.
A good online shopping site is easy to
navigate, interactive, responds quickly to commands and provides easy access
to the products and services you are interested in. To learn more about what
a good site includes, check out ‘Problems with and Solutions for
Shopping
The buying process begins at the online
shopping site. In this case, you know exactly where to buy the painting your
friend is interested in owning so you browse through the business’s online
site. Finding the right painting is easy. The site has an effective search
engine that enables you to search for the painting by its title or by the
artist. You enter the title of the painting and voila – there it is! An
image of the painting is available and you have the option to click on the
image to enlarge it and gain a better look. Next to the image is the price
in Canadian dollars. There is also a currency converter that enables you to
check the price in a variety of currencies. The order button is also
visible, and since you already know your choice, you enter in the quantity
and submit the order.
Next, you are automatically linked into a
page that requires your billing and order information. If there is any point
where you hesitate to make that online purchase, this is probably the place.
You may begin to question the security measures taken to protect your
information. Luckily, this site has a privacy statement and it includes a
security alert stating that you are entering a secure site. These features
add credibility to the site and put your mind at ease. So, you move forward
to complete the form, which asks for information such as your name, address,
phone number, payment method, credit card number, and credit card expiration
date. Finally, you are provided with the total cost of the order. All the
information looks correct so you submit the final order and are provided
with an order summary and order number.
From your perspective, the purchase is one
quick step. Once you submit the order, you are provided with a message that
states the order is being processed, which may take a couple of minutes, and
then the order is confirmed. Now, it is simply a matter of waiting for
delivery.
Behind the scenes, there is much more
happening.
Once you submit the order, your
information is directed to the merchant’s site. The merchant will need
this information to deliver the order and to check it against their
inventory. Meanwhile, your credit card information goes through a payment
gateway to the merchant’s bank. The payment gateway bridges a merchant’s
online storefront with the financial institutions that authorize the
transaction. In other words, all of your credit card information travels
over the Internet to the merchant’s bank through a payment gateway that
secures the data as it travels from one location to another.
But, it doesn’t stop here. The
information travels from the merchant’s bank through a payment gateway to
your bank for authorization. Your bank will ensure the card you’re using
is not stolen and that it has credit available to make the purchase. If
verified and accepted, your order is confirmed. The confirmation also means
the merchant’s bank will receive payment from your account, usually in two
to three business days.
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